OUAI DETOX SHAMPOO. Move over juice cleanse, it's time for a hair cleanse. Get rid of product and hard water buildup, dirt and oil with this 1-2x a week clarifying treatment. Here's your fresh start, see you next week.
YOUR HAIR'S HOLY GRAIL. This concentrated shampoo with apple cider vinegar gets you back on good terms with overworked tresses. Wet hair, lather up and rinse clean. Follow up with any OUAI conditioner to soften your squeaky clean strands.
OUAI (or "way") means yes in that casual, Parisian way. We believe in effortless routines and good for you ingredients. Haircare customized to your hair type to nourish, strengthen and condition. Giving you the confidence to win life your OUAI.
INGREDIENTS THAT GET THE JOB DONE. All OUAI products are carefully crafted to cut styling time and nourish your hair health. We put the good stuff in and leave the bad stuff out, without ever sacrificing quality. We are always trying to do better for the planet.
FOR REAL LIFE, FOR REAL PEOPLE. Celebrity stylist Jen Atkin had used every product on the market but couldn't find a brand she or her friends could relate to. OUAI offers luxury products at affordable prices that are user friendly — no glam squad needed.
